About

Shashank Gupta is a highly skilled marketing professional with over 6 years of relevant experience. He currently serves as a Product Marketing Manager at ITILITE, where he specializes in digital marketing and e-commerce strategy. Prior to this, he worked as a Business Analyst (Digital) for the CPG & Retail unit at TCS, a global leader in technology consulting. In this role, he was responsible for business development and marketing for digital marketing and e-commerce solutions. He also developed GTM strategies for new logo acquisition and coordinated with internal and external stakeholders to develop project plans and solutions. Shashank's core skills include marketing, marketing research, content management, business development, consulting, marketing analytics, strategy, and product development. He is also proficient in soft skills like design thinking, teamwork, leadership, and management. Shashank has a proven track record of improving outcomes through end consumer-facing products and platforms. Before his stint at TCS, Shashank worked as a content manager and social media manager for Goal.com, an international website that specializes in sports-related content. He also worked in product development at DXC Technology. Shashank is a research scientist with experience in mobile and web technologies. Shashank holds a PGPM in Marketing from GLIM and a Bachelor of Technology in Electrical, Electronics and Communications Engineering from Shiv Nadar University. He also holds a minor in Economics from Shiv Nadar University and completed his schooling from Chinmaya Vidyalaya. In his spare time, Shashank volunteers as a Head Coach for U-12 kids at the Tiki Taka football academy in Chennai.