About

Shishir Shukla is an accomplished Chief Manager I- Marketing & Alliances at ICICI Bank with over 11 years of relevant experience in the banking and finance industry. He is responsible for ensuring consistent marketing messages are communicated in all advertising and collateral efforts, managing new product launches, and allotting regional marketing budgets among marketing campaigns, advertising strategies, and promotional tools in the region. Shishir is a results-driven professional with a proven track record of delivering against set annual marketing objectives. Shishir's educational background includes a Master of Business Administration (M.B.A.) in Finance/Marketing from the International Management Institute - IMI, as well as a Bachelor's degree from Dr. K.N. Modi Institute of Engineering and Technology. He also completed his 12th grade at Modern School, Lucknow. Before joining ICICI Bank, Shishir gained valuable experience as a Summer Intern at Bharti Realty Ltd., where he gained insights into the real estate market and its challenges and opportunities in organised retail and commercial space. He also has experience in coordinating with internal teams and external vendors for effective project completion. Shishir is a highly motivated and detail-oriented individual who ensures consistency in all marketing communications by following corporate brand guidelines. He works closely with the corporate marketing team to ensure that all marketing programs and corporate communication align with the strategic vision defined for the product. His excellent leadership and supervisory skills have enabled him to lead and supervise the development and implementation of local marketing campaigns in each market. Overall, Shishir's expertise in marketing and alliances, combined with his educational background and relevant experience, make him a valuable asset to ICICI Bank.