About

Shubham Saini is a Senior Consultant at EY (Ernst & Young), specializing in Business Consulting, Digital Marketing, Campaign Management, and Growth Hacking. He holds an MBA degree from the Indian Institute of Management (IIM), Kashipur, and has over 8 years of experience in the marketing industry, working across multiple sectors. Shubham has a proven track record in digital marketing, strategy, and brand management roles. He has gained deep expertise with hands-on execution experience in end-to-end campaign management, digital marketing strategy, customer journey, user experience, mobile app & web app strategy, media buying & planning, event marketing, partnership & sponsorship, ATL & BTL activities with full P&L responsibility. As a Senior Consultant at EY, Shubham is part of the Business Consulting team (Business Transformation-Marketing) that focuses on the specific areas marketers need to address in order to drive growth. His expertise includes Digital Marketing, Product Marketing, Brand Management, Marketing Strategy, Marketing Automation, and Marketing Analytics. Prior to EY, Shubham worked as the Head of Digital Marketing at Bione, Asia's 1st direct-to-consumer genetic and microbiome testing organization, where he led a team of marketing associates and orchestrated 360-degree marketing campaigns to educate and promote a full product range of DNA & microbiome testing portfolio across the key markets globally. He also worked extensively on segmentation and defining the target segment and likewise prepared the marketing plan to educate, nurture, and convert the leads. Shubham has also worked as Partnership & Sponsorship at TEDxIIMKashipur, where he gained experience in event marketing and sponsorship. Shubham's educational background includes an MBA in Marketing, Strategy, Digital Marketing, and Brand Management from IIM Kashipur, a Management Programme from the Indian Institute of Technology, Delhi, and a Bachelor of Technology in Computer Engineering from DIT University. Shubham's tech stack includes Salesforce, AI, Mobile, Web, and Search. With 8.35 years of relevant experience, Shubham is a strong marketing professional with good credentials and a proven track record in the industry.