About

Siddhartha Agrawal is a seasoned Senior Brand Manager at Emami Ltd with over 7 years of experience in the field of sales, marketing, and business development. He currently holds the position of Senior Brand Manager - Navratna Cool Talc & Dermicool, where he is responsible for driving the growth of these brands through effective brand management strategies. Siddhartha began his career at Emami as a Marketing Intern, where he worked on developing a Student Evangelist Program to enhance consumer engagement and brand awareness of HE Deodorants. He also played a key role in refining the next phase of growth for brand HE to enter into other male grooming categories. His performance was rated as 'Outstanding' during this time. He then moved on to Bajaj Corp Ltd, where he worked as a Key Accounts Manager - Modern Trade. Here, he was responsible for handling sales to MT retail accounts (B2B & B2C) and CPC (Central Police Canteens). He managed value and volume sales for the entire portfolio of Hair Care and Skin Care divisions, ensured 100% fill rates to MT accounts, and managed stocks at distributors and right forecasting. He also played a vital role in distributor, category & team management, maintaining the correct product portfolio for respective chains, and analyzing the MT market and competitor activities on a continuous basis. Siddhartha holds a PGDM degree in Sales, Marketing, and Business Development from the Institute of Management Technology, Ghaziabad, and a B.E. degree in Electrical and Electronics Engineering from Manipal Institute of Technology. With his extensive experience in brand management, sales, and marketing, Siddhartha is a valuable asset to any organization looking to drive growth and increase brand awareness.