About

Sidharth Singh is a successful entrepreneur and co-founder of CupShup, a new-age marketing agency that has created an entire category of advertising in India. With over 11 years of relevant experience, Sidharth has added value to his clients at different levels through exposure, experience, and conversion. Sidharth started his journey as an Executive Management Associate at Magma Fincorp, where he gained valuable experience in the corporate world. He then went on to complete his MBA in Marketing from NMIMS, which further enhanced his skills and knowledge. Sidharth also holds a Bachelor of Technology degree in Electronics and Communication Engineering from Cochin University. As the co-founder of CupShup, Sidharth has diversified the company's services from paper cup branding to branding, activation, and digital. With a network of 2000+ corporates, CupShup provides unparalleled reach of working professionals spread across the country, with both NCCS A/B covered. The company has a cumulative reach of over 5+ million between the ages of 17 and 60, with access to colleges, clubs, hospitals, teastalls, airlines, and RWAs. Under Sidharth's leadership, CupShup has assisted more than 150+ brands, including big names like HUL, Marico, Kotak, SBI Life Insurance, ICICI Prudentials, Ola, Uber, Amazon, Dunzo, and many more. The company takes pride in delivering RoI and bang for the client's buck. Sidharth's expertise lies in digital services such as strategy/consulting, creative, social media management, paid marketing, and content management. He has partnered with clients at various levels and added value to their businesses. Whether it's planning and executing an integrated campaign of SBI Life Insurance in partnership with Dine Out, leveraging the vast digital network of Career Launcher's for upGrad, or the twitter wildfire of Hotstar's Sarabhai vs Sarabhai, Sidharth has always delivered bang for the buck for his clients. Sidharth is a 40 under 40 entrepreneur and a leading creative and digital expert at CupShup. He believes in brewing innovation and adding value to his clients' businesses. If you want to partner with Sidharth and CupShup, reach out to him at sidharth@cupshup.co.in.