About

Sunny Kumar is an experienced Product Marketer with a demonstrated history of working in SaaS startups. He is currently the Product Marketing Manager at Wellthy Therapeutics, a digital therapeutics company that helps life sciences organizations augment patient outcomes. Sunny holds an MBA from the Goa Institute of Management (GIM) and is an enthusiastic learner keen on learning from the stalwarts in the industry with a focus on creating a positive social impact. Sunny's specialties include Marketing Strategy Development, Inbound Marketing, Listening, Engagement, Audience Analysis, Content Curation, Competitor Analysis, Market Insights, Social Accounts Management, Social Media, Digital Tools & Analytics, Organic Growth Hacking, Performance Marketing, Sales Funnel, Email Marketing Automation, Digital Marketing, and Content Marketing. He is a proactive individual driven towards making an impact and a strong Marketing and Business Development professional. At Wellthy Therapeutics, Sunny is responsible for increasing the brand presence of the company along with increasing lead discovery, engagement, and conversion across Europe and the US. His work involves handling solution marketing with partner success and demand generation teams, preparing sales enablement strategy for launch in Europe & US Market through social, PR, email, events, podcasts, and webinars, market and competition research to position better their solution basis different geographies, and prospect requirements, building a solution marketing plan that includes content marketing, ABM, driving website traffic, new LPs, Inbound Lead Generation, Outbound, and creating marketing strategies around prospects in the TOFU, MOFU, and BOFU. Sunny has previously worked as a Marketing Manager at Smack Creation, where he developed and executed an overall marketing strategy in order to achieve 2X customer targets, organized and managed offline community events to build a stronger brand presence, launched new products, along with identifying opportunities in line with their vision and strategy, and developed standardized production, quality, and customer-service standards basis market research. He has also worked as a Senior Associate - Product Marketing at Innovaccer, where he managed the Fee for Service Product and Solution Launch Projects, developed Fee For Service Market - Competitive intelligence, Market Messaging, Sales Enablement Materials, and worked on US Healthcare: Fee for Service - Market planning, Execution, and Analysis. Sunny has a Bachelor's degree in Computer Applications from Christ University and completed his schooling from Loyola School Jamshedpur. He also has experience as a Research Scientist. With 3.86 years of relevant experience, Sunny is a skilled market