About

Zahoor Ali is a Lead Data Quality Analyst at farfetch with over 13 years of experience in the field of Data Quality, Operational Data Analytics, and Data Governance. He is a versatile and flexible data quality and data analytics professional committed to delivering outstanding results and creating value for clients. Zahoor is challenge-driven and characterized by an exceptionally strong work ethic, unyielding integrity, and focus on effective communication and collaboration with both internal and external stakeholders. Zahoor's expertise lies in data integration and validation of email marketing third-party tools with BI systems, data reconciliations of chargebacks, sales, intercepts, refunds, and frauds with third-party processors and BI systems, data validation of Google analytics and Google Adwords with BI systems, and providing weekly, monthly, and ad hoc web analytics reports using web analytics tools such as Google analytics, Google Adwords, Mixpanel, and EDW (BI Reports/Dashboards). He also specializes in measuring data quality at different source levels and service levels and implementing digital analytics solutions, including assessing additional solutions required to meet business needs for websites, mobile sites, Android apps, iOS apps, and internal products. Zahoor has worked with cross-functional teams (Product, Marketing & Technology) and trained them on best practices related to analytics. He has also led Business Intelligence Testing, Analytics, and Data QA teams. In his previous roles at bold, he set up BI Testing process and BI/ETL Testing Team in the organization, worked on migration development and Testing from Informatica power center to snap logic and Micro Strategy to Sisense Cubes, and managed a team of 6 BI resources and their reporting. Zahoor holds a B.Tech degree in Computers from the University of Kashmir. His tech stack includes test, QA, web, Android, iOS, ETL, integration, mobile, SQL, NoSQL, Azure, and Apache Hive. With relevant experience of 14.19 years, Zahoor is an accomplished data quality and data analytics professional who can effectively manage complex projects and deliver exceptional results.